Award-Winning Integrated Marketing Communications Agency Builds Upon the Recent Merger of Woburn-Based Topaz Partners and Brings its Relevance Marketing Approach to the Boston Market
NEW YORK, December 3, 2012 – Emanate, a mid-sized integrated marketing communications agency, today announced that it has opened a full-service office at 290 Congress Street in the heart of Boston’s Innovation District. The move represents a significant growth opportunity for Emanate, particularly given the Boston market’s diverse business base that closely aligns with the agency’s widely-recognized strengths in financial services, consumer marketing, healthcare, technology, travel and tourism. Emanate’s client list presently includes Bank of America, Philips, Celebrity Cruises, Hilton Garden Inn and KFC, as well as a number of New England-based technology companies such Black Duck Software, Fairchild Semiconductor, IDG and Enservio.
“Emanate’s Boston team is ideally-suited to support innovative companies in the region and across the nation that are seeking to create and leverage relevance among their critical audiences,” said Kim Sample, Emanate’s chief executive officer. “Emanate’s unique Relevance Marketing approach to communications is designed to help companies of all sizes and in all industries drive audiences to action and deliver powerful business outcomes through the application of analytics-driven insights and a robust integrated marketing arsenal.”
Emanate entered the New England market earlier in 2012 following the merger into the agency of Topaz Partners, an award-winning, Woburn-based public relations firm with specialized technology expertise. Emanate’s Boston office will be managed by Tony Sapienza, managing director, technology, and founder of Topaz Partners. Sapienza and his team of senior counselors boast significant backgrounds in public relations, integrated marketing, investor relations, social media, journalism and IT management.
“Emanate is well-positioned for success in the Boston market where the rapid proliferation of new tech products and services in increasingly blurring the lines between the technology we use at home and work,” said Tony Sapienza. “Emanate’s focus on helping clients quickly and efficiently achieve relevance in the marketplace will appeal to technology, consumer, financial services and B2B companies alike, particularly those that place a high value on delivering the right message to the right audience via the right channels at the right time.”
“Opening our doors alongside some of the most innovative companies in business today speaks to the entrepreneurial spirit of our agency and our commitment to helping clients capitalize on the shortest path to business success,” Sample concluded.
About Emanate
Emanate is a mid-sized integrated marketing communications agency with expertise in public relations, multi-channel consumer marketing, technology communications, social media marketing and reputation management. The 130-person agency specializes in helping clients find the shortest path to success, leveraging its Relevance Marketing approach to efficiently create connection with critical audiences and drive them to action. In 2010, Emanate was named PRWeek’s Agency of the Year and Bulldog Reporter’s Mid-Size Agency of the Year. An Omnicom DAS company, Emanate has offices in New York, Los Angeles, Boston, London and Munich. Follow the Emanate team on Twitter @EmanatePR, like Emanate on Facebook, or check out www.emanatepr.com.
Filed under: Emanate In the News Tagged: advertising, business, integrated marketing communications agency, marketing, marketing communications agency, technology
